BP’s ampm Debuts New Proprietary Brand

BP’s ampm convenience store brand has long used the tagline “Too Much Good Stuff” in its advertising. Now ampm is driving the point home with the debut of its new in-store brand, Good Stuff by ampm.

Two new competitively priced products, bottled water and candy, were the first items to sport the Good Stuff by ampm label when they launched across the country.

According to Bill Fry, president of BP’s ampm franchise, the convenience store is putting its name on products that offer quality similar to comparable national brands, but sell for less. “The ampm stores are known for providing great value to consumers and we are always looking for different ways to meet the customer’s snacking needs,” Fry said. “So we decided to introduce our new ‘Good Stuff by ampm’ brand by giving customers the best of both worlds.”

Good Stuff by ampm water, which comes in a 24-pack, carries a suggested retail price of $3.99. The case includes more bottles than most national brands, and use 50% less plastic than some other 500 milliliter bottles.

BP’s ampm is also offering nine new varieties of candy under the Good Stuff by ampm name. Good Stuff by ampm candy comes in nine varieties:

* Gummi bears
* Gummi worms
* Sour neon worms
* Peach rings
* Apple rings
* Orange slices
* Blue sharks
* Candy corn
* Jelly beans

“In these times, when customers are shopping for the best deal, ampm is offering them even more products that provide great value,” Fry added.


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