Thorntons Announces Football Cup Challenge

Thorntons has announced its new College Football Cup Challenge, taking place in Louisville, Ky., southern Indiana, and Lexington, Ky., store locations.

The promotion began on Saturday, Sept. 4, coinciding with the college football game between the University of Louisville and the University of Kentucky.

Thorntons’ stores now feature new 32-ounce fountain cups that say “Bleed Red” or “Bleed Blue,” and customers can chose which cup they prefer.  Customers can also go to and cast their vote for which cup they like best, and everyday stores post the results for which cup is winning.  The promotion will last through Friday, Sept. 17, 2010 or while supplies last.


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