Roadrunner Markets Ups Social Media Strategy

Roadrunner Markets of Johnson City, Tenn., has hired Creative Energy to create and manage the social media strategy for the chain’s 92 convenience store locations in Tennessee, North Carolina, South Carolina and Virginia.

“Social media is an effective way to reach out to your customers and have a relationship with them,” said Creative Energy’s social media specialist Trinity Lancaster.  “Once the relationship is established, we’ve proven it can be profitable for businesses through smart social media strategies.”

The social media campaign will include engagement with Roadrunner Market customers through Facebook and Twitter, where followers will be notified of special discounts, contests and other promotions.

“We feel Creative Energy has been innovative in our social media strategies,” said Creative Energy President Tony Treadway. “Social media is not a fad. It’s something businesses must add to their marketing plan in order to stay relevant with today’s customers. We are showing businesses how to do it effectively.”

Creative Energy is a full-service advertising, marketing, social media and public relations firm with offices located in Johnson City and Asheville, N.C.






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