National S’mores Day Approaches

National S’mores Day is Aug.10 and The Hershey Co. and Kraft Foods have partnered to help families and friends create lasting memories on this delicious summer holiday.

S’mores have been a centerpiece of summertime since the recipe was first published in the Girl Scouts handbook in 1927. The classic treat is fun to make and offers families and friends an activity they can enjoy together. Making new memories is easy with the help of S’mores made with Hershey’s Milk Chocolate bars, crispy Honey Maid Graham Crackers and toasted Kraft Jet-Puffed Marshmallows.

“National S’mores Day gives us yet another reason to gather family and friends to enjoy the perfect combination of pure milk chocolate, crisp graham crackers and gooey marshmallows,” said Linda Stahl of Hershey’s Kitchens. “I can’t think of a better way to spend the last days of summer than by creating lasting memories while enjoying America’s favorite summertime treat.”

The Many Ways to Enjoy S’mores

Hershey’s Kitchens and Kraft Foods are helping families celebrate National S’mores Day with the following tips for the many ways to enjoy S’mores:

•  Microwave ’em – Just top each of four graham squares with one chocolate piece and one marshmallow. Place on a microwaveable plate and microwave on HIGH 7-10 seconds or until marshmallows puff and chocolate begins to melt. Carefully remove plate from microwave and then cover the S’mores with remaining graham cracker square.

•   Fire up the Fire Pit – Can’t get out to a campground this National S’mores Day? No problem! Make an impromptu campfire setting at home over your backyard fire pit. You can even use real sticks to roast your marshmallows to make yourself feel like you’re immersed in the great outdoors.

•   Sweet Grilled S’mores -Mix it up this year by making S’mores on the grill. Build the S’mores ahead of time then wrap in aluminum foil. Place the wrapped S’mores on the grill and cook 1-2 minutes over a medium-hot grill on each side or until the marshmallow is gooey and the chocolate is slightly melted between the graham crackers.

•  Classic Campfire -Start by placing half of a chocolate piece on top of half of a graham square. Then, lightly toast a marshmallow over the campfire and place it on top of the chocolate. Finally, top the toasted marshmallow with the remaining graham square half and press together.

S’mores Smiles

From now until Sept. 7, 2010, families and friends can visit to create more S’mores and more smiles, and for their chance to win one of more than 1,000 family fun prizes including fire pits, indoor S’mores kits, backyard game sets and much more. No purchase necessary. Visit for official rules, S’mores recipes and tips.




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