Lettieri’s Combats Brand War

Lettieri’s has launched a ‘Counter Intelligence’ initiative, partnering with retailers nation-wide to highlight branded foodservice.

According to David Poplau, director of marketing and sales support at Lettieri’s, the company’s new Counter Intelligence program was created to convert drab unprofitable counter space into a highly visible and profitable food marketing magnet.

“We want to grab the customer’s attention and draw them to the retailer’s foodservice offering,” Poplau said. “So we developed ‘Counter Intelligence’ – a foodservice equipment and marketing program to encourage operators to brand, stock and sell Lettieri’s products by transforming the typical food area into a Lettieri’s branded space.”

Poplau added that retailers who stock at least 10 Lettieri’s items will receive a branded menu board and POS materials for free to compliment the already discounted Lettieri’s warming unit. Marketing materials include:

1 – Set of Four Warmer Top Signs for (WISCO) Merchandiser

1 – Menu Board with Product Cards and Price Stickers

1 – Breakfast and Lunch Operating Instructions

1 – Daily Production Management Chart 1 – Operating Tips

1 – Planogram 1 – Triad Display 3 – Static Clings

1 – “Grab & Go” Table Tent

1 – 20″ Merchandising Tray

Lettieri’s offers a full-line of sandwiches and other foodservice items covering breakfast, lunch, dinner and between-meal day-parts. In addition the company offers extensive advertising and merchandising support including a full line of POP and equipment.





Speak Your Mind