Sugar Free Energy

On the heels of the successful launch of its Full Throttle energy drink in late 2004, Coca-Cola North America is expanding its growth in the energy drink category with Sugar Free Full Throttle. Sugar Free Full Throttle will hit shelves nationwide in mid-August, in 16-ounce singles and four-can multi-packs. In addition, the “Deal Me In with Full Throttle” summer promotion ties Full Throttle to theWorld Series of Poker and Maxim. The sweepstakes offers consumers a chance to win a seat at the 2006 World Series of Poker, one of 10 trips to Las Vegas, one of five trips to a Maxim Music Issue Party in New York or many other prizes. For more information from Coca-Cola North America



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