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Perfetti Van Melle will launch a ground-breaking promotion with DC Comics with a specially created comic that features Superman and the Airheads Balloon Guy. This eight-page custom comic will be inserted into 500,000 DC Kids comic books this September. Any six pack of Airheads bars that feature Superman on the package will contain two, limited-time flavor Sonic Punch bars, as well as a very cool, reusable sticker of the famous Superman S-shield. Each six-pack features the Airheads Website address where kids can see the Superman and Balloon Guy comic, and download wallpapers and screen savers. Suggested retail price for the Airheads Superman six-pack will be 99 cents and can be found in stores September through November 2007.

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