PowerBar announced it has expanded its women’s nutrition product line with PowerBar Pria Grain Essentials. Made with 70% organic ingredients, a half daily serving of whole grains per bar and specific nutrition for women, the Pria Grain Essentials bars offer women a great-tasting, nutritious snack to help curb hunger and keep them naturally satisfied between meals. The bars provide 23 vitamins and minerals, including 40% of women’s recommended daily calcium requirement. The product line features a delicious crunchy texture and is offered in three flavors-Orchard Apple Cinnamon Crisp, Chocolate Almond Bliss and Country Honey ‘N Oats. The Pria Grain Essentials line will be distributed nationwide via major retailers and the Pria Web site with an SRP of $1.69 per bar.



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