Kellogg Co. is extending its popular Special K product line into the diet and nutrition aisles with the launch of three protein-fortified products designed to meet consumers’ evolving shape management needs. Special K20 Protein Waters, Special K Protein Snack Bars and Special K Protein Meal Bars. Special K Protein Waters deliver five grams of protein per 16-oz. bottle with 50 calories. It’s available in three flavors – Strawberry Kiwi, Lemon Twist and Tropical Blend – and carries a $5.99 SRP for a 16-oz. bottle. Special K Protein Meal Bars come in Chocolate Peanut Butter, Double Chocolate and Strawberry. Each bar has 10 grams of protein, 190 calories and is a source of 13 vitamins and minerals and an excellent source of calcium. Suggested retail price for a box of six bars is $3.99, or 89¢ for an individual bar. And Special K Protein Snack Bars contain delicious chocolate with 110 calories per bar, four grams of protein and are a good source of nine vitamins and minerals. They are available in Chocolate Peanut and Chocolate Delight, and carry a $3.99 SRP for a box or six bars or 89¢ for an individual bar.

Kellogg Co.


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