Important changes


Newcastle Brown Ale, one of America’s fastest growing imported beers, has a redesigned label and packaging materials. The eye-catching design makes the product easier to recognize on the shelf while telling some of the great stories that surround the beer. By making the iconic blue star bigger, the brand name easier to readand de-emphasizing some of the secondary elements, the company feels it’s really going to grab the attention of new and loyal customers. In addition to the label, Newcastle’s secondary packaging was revamped to improve brand visibility. Six packs and 12-packs now utilize exquisite product photography to reinforce the unique full-flavored yet easy-to-drink proposition of Newcastle Brown Ale. For more information from Newcastle Brown Ale


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