Free Iced Coffee

Framingham, Mass.-based Cumberland Farms is rolling out a new iced coffee offering made from its Farmhouse Blend coffee recipe, the Boston Globe reported.

In response to customer demand, Cumberland Farms’ medium roast now is available chilled. The chain’s stores are installing iced-coffee equipment for the first time to accommodate the new offering.

The chain has announced a promotion where customers can get any sized coffee, hot or iced, for just 99 cents. And, to get the word out about its new iced coffee, on Fridays from May 7 to June 4, Cumberland Farms is giving customers iced coffee for free.

The move comes as coffee competition ramps up between QSRs and c-stores in the iced coffee arena as customers gravitate more toward the chilled offering, especially with summer on the horizon. The National Coffee Association noted 30% of coffee drinkers ordered a chilled coffee drink of some sort in 2009, up from 27%  the previous year.

Cumberland Farms has roughly 500 stores, most of them in the Northeast.




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