Subway Introduces Breakfast Sandwiches

Subway is launching a national breakfast menu of egg and cheese sandwiches next month, Nation’s Restaurant News reported.

The new breakfast sandwiches already debuted on March 1 in Canada and will be sold at more than 25,000 of Subway’s North America locations beginning April 5.

The sandwich chain’s new offering comes after one of its rivals, Quiznos, recently introduced breakfast sandwiches at its c-store locations.

Subway’s sandwich offering includes Western egg and cheese; Black Forest ham, egg and cheese; double bacon, egg and cheese; and steak, egg and cheese. Customers can choose light whole-wheat English muffins, flatbread or Subway’s traditional six-inch or foot-long hoagie breads for the outside of the sandwich.

The new breakfast sandwiches are healthful with an emphasis on low-fat options, and can be made with egg whites instead of eggs. An egg white, Black Forest ham and cheese on a whole-wheat English muffin contains only four grams of fat.

All the breakfast sandwiches can be customized to include any vegetables or condiments Subway uses during lunch, spokesman Kevin Kane told Nation’s Restaurant News.

“Choice is involved because we wanted to be consistent with what we offer for lunch,” Kane noted.

Prices will range from $1.75 to $2.25 for English muffin melts, $2 to $3.50 for six-inch sandwiches and flatbread sandwiches, and $4 to $6 for the Footlongs.

Subway also will use cage-free eggs in its breakfast menu offerings.

Mintel expects breakfast sales to increase 13% between 2009 and 2014.





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