BP’s ampm Launches Personal Size Pizza

On March 3, ampm  debuted its new personal-size pizza, adding another fresh food to its line of proprietary products.

The new pizza comes in two flavors: pepperoni and four-cheese (a blend of mozzarella, provolone, parmesan and romano cheeses).

The New York-style pizza will be baked fresh on-site and packaged in a box with two eye-catching features: a window that allows customers to glimpse their pie up close and the ampm “enjoy by” clock, which spotlights the product’s freshness.

“It’s all about authenticity,” said Bill Fry, president of BP’s ampm franchise. “Our customers want the convenience of portability, without sacrificing quality. We’ve gone all out to ensure our pizza is not only a deliciously fresh product, but also packs a taste punch our customers have come to expect from us.”

During the promotional period of March 3 to April 27, customers can pocket a pizza for the suggested retail price of $1.59. Ampm is supporting the promotion with radio and billboard advertising, as well as e-mail and text messaging alerts.

Visitors to ampm locations can savor free samples of the pizza, while supplies last, on Wednesday, March 24, from 11 a.m. to 1 p.m. The participating stores will also be passing out in-store coupons that day for a specially priced $1 ampm pizza treat.

“Everyone loves pizza, which makes everyone a potential customer,” Fry said. “And the high-quality ingredients mean ampm’s ‘too much good stuff’ is even better.”

The ampm brand was founded in 1978 in Southern California by ARCO. The brand became part of BP when BP acquired ARCO in 2000. ARCO-branded ampm stores are currently found in California, Nevada, Oregon, Washington and Arizona; BP-branded ampm stores are located in Chicago, Indianapolis, Pittsburgh, Orlando, Columbus, Cleveland, Cincinnati and Atlanta. There are also more than 1,800 ampm stores in Brazil and Japan. BP supplies more than 15 billion gallons of gasoline every year to U.S. consumers through 11,000 retail outlets. 




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