Wilson Farms Adds ACH Debit Card with Multiple Rewards

Wilson Farms has introduced a combination ACH debit and loyalty card to their customers in the Batavia, N.Y. market.

The Red Hot Rewards Card allows Wilson Farms’ customers to earn free and discounted products as well as 5% cash back on both fuel and non-fuel purchases and earn rewards every time they shop with Wilson Farms. The card also enables Wilson Farms to reduce the costs associated with accepting card payments.

“We are delighted to provide our customers with the convenience and benefits of a Wilson Farms debit card that rewards our best and loyal customers, especially since consumers are now using debit more than credit for everyday purchases,” said Wilson Farms President and CEO Paul Nanula. Wilson Farms runs 180 neighborhood convenience stores in the central and northeast New York state market under the Wilson Farms and SugarCreek names.

Wilson Farms is partnering with Maverick Network Solutions to deliver the PIN based debit card and cash back rewards.

“By using Maverick’s MAVPay private label debit card, Wilson Farms does not have to make any changes to their POS systems” said Phil Valvardi, Maverick’s CEO. “We have a unique solution that settles ACH debit transactions using existing configurations.”

“We know from years of experience and testing that Wilson Farms customers that use the Red Hot Rewards Card will be driven to visit the store more often, buy more every visit and buy higher margin items” added Anton Bakker, CEO of Outsite Networks, which delivers the loyalty solution that provides customers with additional cash back incentives, targeted offers and rewards.

“We are especially focused on the using the ACH feature of our Red Hot Rewards Card to help control our costs to accept card payments,” Nanula added. “Maverick’s ACH debit capability allows us to realize significant savings compared to credit cards and even bank issued debit cards.”




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