7-Eleven Gained $1.5 Million In Media Value

7-Eleven gained much in the way of free marketing when CEO and President Joe DePinto debuted on the CBS new hit show Undercover Boss, Front Row Analytics reported.

According to Front Row Analytics, 7-Eleven received $1,591,966 in media value through verbal mentions, signage, and uniform logos by a total of 65 sequences on the TV show that brought the store brand right to people’s living rooms.

Front Row Analytics is the evaluation division of Front Row Marketing Services, a leader in commercial rights sales and a subsidiary of the Philadelphia-based sport and entertainment firm, Comcast-Spectacor.

“After only three episodes, Undercover Boss has intrigued viewers by bringing together the average employee with upper management. This show has distorted the line, at least temporarily, dividing the stereotypes of blue and white collar workers. With each episode focused around a single company and brand, it is an unbelievable opportunity for these businesses to gain valuable media exposure and impressions,” said Eric Smallwood, vice president of project management for Front Row Marketing Services.

The next episode of Undercover Boss, which gives a sneak peak of the restaurant chain White Castle, airs Sunday, Feb. 28 at 9:00 PM EST on CBS-TV.

With a nation watching the hit show, Undercover Boss continues to grab the attention of viewers therefore increasing the level of brand exposure for the companies which are part of this behind the scene sneak peak series. So far, this series has added valuable media exposure, as well as an increase in awareness for viewers everywhere of what these household name companies are truly like behind closed doors.






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