Coke Zero Launches NCAA Promotion

Coke Zero has introduced its NCAA promotion and sweepstakes called “An Exclusive Ticket” at LongHorn Steakhouse.

Fans can register for a chance to win “An Exclusive Ticket” to the 2010 NCAA Men’s Final Four in Indianapolis and experience the “Coke Zero Countdown” concert, starring Darius Rucker, along with an exclusive VIP party, and tickets to the 2010 NCAA Men’s Final Four.

This is the second in a series of three promotions that give fans the chance to attend an exclusive sporting event and a live concert by Darius Rucker. LongHorn recently added Rucker to its “Live at LongHorn” country music program in partnership with Coke Zero and Capitol Records Nashville.

Grand prize packages worth $5,000 each will be awarded to four winners. Each package includes an all-expenses paid trip to Indianapolis for two people, two VIP tickets to the 2010 NCAA Men’s Final Four, a VIP party and two VIP passes to Coke Zero Countdown. Winner accommodations include four days/three nights at one of Indianapolis’s top hotels. In addition to the grand prize, eligible participants have the chance to win merchandise that includes Darius Rucker autographed guitars and CDs. Guests can visit to enter the sweepstakes Feb. 15 through March 8.






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