No Choke Mixture

Full Throttle Energy Drink introduces a new full-flavored formula complete with reliable energy ingredients. Prominently displayed on the can’s back panel is Full Throttle’s new “No Choke Mixture” promise: “full flavor you don’t have to force down, and reliable energy ingredients that help you get the job done.  No mystery ingredients.  No bull.”  The mixture is a refined formula delivering 100% of daily value Niacin (vitamin B3), 100mg D-Ribose, and 100mg Caffeine, per eight fluid ounce serving.  The new branding will be incorporated into signage, sampling and other track-related activities during the 2010 NHRA Full Throttle Drag Racing Series. Full Throttle was launched nationally, in November, in 16-ounce cans and is available in five flavors: Citrus, Blue Agave, Red Berry, Mocha and Caramel, with a suggested retail price of $1.99.

The Coca-Cola Co.

(718) 746-0087


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