Kum & Go Names New Advertising Agency of Record

Kum & Go has named Cranford Johnson Robinson Woods (CJRW) as the company’s advertising agency of record.

Starting January 2010, CJRW will aid in the strategic development of Kum & Go marketing initiatives and will execute materials ranging from in-store signage to broadcast advertising for Kum & Go and its portfolio of proprietary products. This portfolio includes offerings under the Hiland brand as well as Java Ridge Premium Coffee, Go Fresh Market sandwiches and Nuclear energy drinks. CJRW will also act as an agent in the purchasing of materials and services required to produce advertising and consumer promotions.

“We are pleased to work with CJRW because they are leaders in their field,” said Kevin Krause, Kum & Go senior vice president of marketing. “More importantly, they are passionate about the Kum & Go brand. It shows in the quality of their work.”

CJRW has a proven track record of developing communications support for national clients, such as Tyson Foods, Dillard’s Inc. and 3M, among others. “CJRW was chosen because of its knowledge and experience in marketing, branding and advertising. Their capabilities are exceptional and we are excited about the partnership,” said Krause.

In making the announcement, David Martin, chairman and CEO of the agency, said he looks forward to supporting Kum & Go in all of its branding and marketing initiatives. “Kum & Go is an outstanding brand and we have every confidence our efforts will support and enhance their business.”

Kum & Go operates more than 430 convenience stores in 11 states (Iowa, Arkansas, Colorado, Minnesota, Missouri, Montana, Nebraska, North Dakota, Oklahoma, South Dakota and Wyoming). 




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