IRI Helps Retailers To Better Target Customers


At this week’s NACS Show in Las Vegas, Matt McCourt, director, Convenience Store and Spirits, Information Resources Inc. (IRI) will discuss how convenience store retailers can learn what their customers want most by using sophisticated shopper tracking tools. 


During his panel presentation, “How Many Is Too Many? Making Your Product Selection Work for You,” McCourt will highlight how key analytic tools can assist retailers in finding valuable insights into customers’ shopping patterns in order to effectively plan, advertise and promote convenience store products.


The past 18 months have proven that the consumer is always changing and always looking for the best deal. IRI’s AllScan service provides a one-stop source for convenience store retailers to archive critical shopper data that can be analyzed quickly. This data can immediately help guide promotional and in-store strategies to attract new customers while also building brand and store loyalty. This workshop will share analytics and tactics on how to strategically plan and use product selection while maximizing profits. McCourt’s presentation can be seen Tuesday, Oct. 20, 2009, 3:45-5 p.m. (PDT)





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