Shell Fuels Customer Passion with New Promotion


Now customers can enter to win Shell V-Power premium gas for a year and a 2010 Harley-Davidson Fat Boy Lo Motorcycle through the Shell V-Power “Fuel My Passion” Contest and Sweepstakes.


Shell knows customers take pride in their vehicles, and now the company is inviting them to share stories about that passion and to enter to be one of five lucky winners of free gas for a year. In addition, 10 finalists will win a $250 Shell Gift Card. All participants also will be entered into a sweepstakes for a chance to win an all-new 2010 Harley-Davidson Fat Boy Lo motorcycle valued at $16,299. Contest registration will take place Sept. 8 through Oct. 6.


To enter, participants can submit their stories online at Shell V-Power Fuel My Passion contestants will be required to submit a creative photo, with the contestant giving the “V” sign (symbolizing Shell V-Power) along with their ride (e.g., car, motorcycle, boat, RV, etc.), and a story up to 100 words on: “How Shell V-Power fuels their passion for their ride.” The story portion of the entry can include poems, songs, “love stories” or anything else that expresses a unique or special bond between the contestant and their ride as well as how Shell V-Power helps fuel that passion.


Shell Power V contains the highest concentration of the new Shell Nitrogen Enriched cleaning system, and provides maximum protection against performance-robbing gunk left behind by lower-quality premium gasolines.



Contestants can enter the contest in five different categories: modified car, motorcycle, sports/luxury car, truck or SUV, or other premium rides (classic car, RV, boat, etc.)


There is a limit of one entry per person per category. More details on the contest are available at


Shell Oil Products US, a subsidiary of Shell Oil Company, is a leader in the refining, transportation and marketing of fuels, and has a network of approximately 6,100 branded gasoline stations in the western U.S.





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