Circle K, XYIENCE Offer Harley-Davidson Promotion


XYIENCE and Circle K stores have joined forces to give c-store shoppers in Arizona, Colorado and Nevada a chance to win a new Harley-Davidson. 


The promotion kicks off on Sept. 14 and runs through Oct. 11 at more than 700 participating Circle K locations. Harley-Davidson hopefuls can pick up entry forms in the stores on Xenergy Premium case stackers. There is no purchase necessary to win.


Xenergy Premium’s four flavors-Cherry Lime, Cran Razz, Blu  Pom and Mango Guava-will be available for $1.99 per can during the  promotion. The winner will be selected at random and will be notified by XYIENCE in early October.


XYIENCE recently finished a similar Harley-Davidson giveaway  promotion with Kum & Go stores, where sales of Xenergy quadrupled  during the promotional period.


According to Richard Ginther, Kum & Go’s category manager for package beverages, the increase in sales far exceeded projections. “The success was due in part to the simplicity of the contest, but more so from the fact that when our customers  discovered that Xenergy is a great-tasting, sugar-free energy drink, store managers saw a tremendous number of repeat sales.”


XYIENCE anticipates the same success with Circle K, as XYIENCE CEO and  President Csaba Reider noted that both XYIENCE and Harley-Davidson  are sponsors of the Ultimate Fighting Championship (UFC), which has a  large following in the states participating in the Circle K promotion.


“We’re dealing with a region that’s home to a large population of UFC  fans, and they are very brand-loyal. The UFC and many of its fighters  are based in Las Vegas. The organization established its roots in  Colorado with UFC 1 at the McNichols Sports Arena in Denver in  November 1993,” said Reider.  “By providing those fans with a unique  shopping experience, we feel we will create a greater connection for  the consumer to both the XYIENCE and Circle K brands.”















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