A Shot of Red Bull

Beginning this June, Red Bull will expand its energy options in the U.S. with Red Bull Energy Shot and Red Bull Sugar Free Shot. Red Bull’s entry into the shot category will grow its consumer base by introducing a premium shot from a trusted brand. The Red Bull Energy Shot will engage new consumers, create new consumption occasions for Red Bull and deliver incremental business. Red Bull Energy Shot comes in re-sealable 2-ounce bottles that don’t need to be refrigerated, making them your on-the-go source of energy. The Red Bull Energy Shot has 25 calories and the Red Bull Sugar Free Shot has two calories. Both brands will be available nationwide in June in single-serve (with a suggested retail price of $2.79) and two-packs (with a suggested price of $4.99).

Red Bull

(310) 460-5344



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