United for a Cure

This fall, Lion Uniform Group is partnering with convenience stores across the country to introduce Fueling Awareness, a nationwide campaign in support of breast cancer awareness.


This October, employees across the country will join the movement by trading in their usual work apparel for limited edition pink ribbon polos to be worn in observance of breast cancer awareness month.


The nationwide c-store workforce, forming An Industry United for a Cure, will have the power to make a difference through their purchase of the pink ribbon polo shirts. Ten percent of the bill-to price for each polo shirt sold will benefit a national breast cancer foundation on behalf of the participating companies. 


Pink ribbon polos are available for either company or employee purchase, at $14.95 or $15.95 with company logo embroidery.  The polos are a high quality sport performance garment with moisture-wicking fabric. Each short sleeve polo features embroidery of a pink ribbon on the left sleeve.  Two designs will be offered; a unisex black polo with pink color block, and a female pink polo with white color block. Polos are eligible for resale in c-stores.


Corporate participation in the Fueling Awareness movement is available at two levels.  Proud Partners authorize employees to wear the pink ribbon polos in stores during October.


In exchange, they will receive name recognition as a campaign participant in Convenience Store Decisions magazine and at the 2009 NACS Show at the Lion Uniform Group booth. Supporting Sponsors also pledge to purchase 500 polos (may include garments for resale), and in turn receive name and logo recognition, as well as complimentary company logo embroidery on all shirts.


Corporate participants who become Proud Partners or Supporting Sponsors during this inaugural year of the campaign will receive Founding Partner or Founding Sponsor recognition in future campaign years.


Every purchase will be recognized as a campaign contribution with a free Fueling Awareness participant poster. Designed for in-store display, the participant posters will demonstrate to employees and customers alike your contribution to the cure.    


A network of over 15,000 convenience stores nationwide has agreed to partner in this campaign. For information, visit www.fuelingawareness.com.


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