Caught in the Web

Acting on its commitment to its branded marketers and retailers, CITGO Petroleum Corp. recently launched individual Web pages for each of the nearly 7,000 locally owned CITGO retail locations across the country. The company launched the sites to assist its Retailers with the increasing pressures they face not only in these tight economic times, but also in a very competitive fuel industry.


To remain competitive in today’s world, most businesses, from online traders to traditional brick and mortar establishments, need to have a Web site. While large corporations can invest significant resources in terms of time, money and technology to generate and maintain an online presence, smaller businesses, such as gasoline retailers, are often unable to create a Web site, thus missing out on significant exposure.


“We are always looking for ways to make tools available to our Retailers, especially tools that assist in running successful business operations,” said Jennifer Moos, general manager of the CITGO brand development department. “These individual store Web pages give our CITGO Retailers an advantage, as they highlight the Retailers’ offerings in each local community. Consumers are relying on online information to drive their purchases so we think that it is vital that each of our nearly 7,000 local Retailers has a unique online presence which allows them to showcase their locations.”


The Web sites, which are accessible through the retailer locator on the CITGO Web site,, can be customized to include specific service offerings, such as car wash facilities or diesel fuel special product offers, details on local community involvement such as upcoming fundraising events, and even posted job openings at their store.


As an added bonus, Retailers can upload logos and images of themselves and their store to extend the unique local feel of each page.


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