BIC Expands with NASCAR

BIC Lighter has signed a multi-year licensing agreement with four-time NASCAR Sprint Cup Series Champion, Jeff Gordon, to create another popular line of licensed lighter wraps. The lighters feature four bold new designs featuring Gordon, the iconic #24, and his new car for 2009. Gordon will join Hendrick Motorsports teammate Dale Earnhardt Jr. in the Pro Series NASCAR Drivers 50 count tray, which will be available at convenience stores and gas stations this month, said Adam Blumenthal, brand manager of pocket lighter marketing, BIC Consumer Products USA. The lighters carry a suggested retail price of $1.69 per lighter.

For More Information From BIC Consumer Products USA
 Jill Klimack, (203) 783-2051


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