Slow Your Roll

Innovative Beverage Group has harnessed the calming effects of melatonin, valerian root and rose hips for its new beverage, drank, which has become the new go-to beverage for people looking to relax their body, mind and soul without resorting to medication or over-the-counter sleep aides. Drank, a lightly carbonated grape flavored beverage, is the first proprietary product from Innovative Beverage Group. It’s currently available in convenience stores in a growing number of cities, including Houston, Dallas-Ft. Worth, Waco, and Austin, Texas; Baton Rouge, Lafayette, and Shreveport, La.; Las Vegas; Memphis and Jackson, Tenn.; Jackson, Miss.; and St. Louis. The company recently added New York and Connecticut to the growing number of territories where the product is now available. Retail prices for a 16-ounce can range from $1.99 to $2.49.

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