Susser Expanding with KSS

During its third quarter earnings call, Susser Holdings Corp. credited KSS Inc. as a key contributor to the success of its fuels business and noted that they will complete the rollout of PriceNet to the remainder of their network of stores early in the New Year.

The Corpus Christi, Texas convenience store chain owns and operates 511 stores and supplies branded fuel to more than 380 independent dealers. KSS had originally sold and implemented its PriceNet solution to Town & Country, acquired by Susser in 2007.

Sam Susser, President and CEO of the publicly quoted $4.4 billion company, reported “some of the highest fuel margins we’ve ever seen,” despite the turbulent economic environment and high volatility in both street and wholesale prices.

“We successfully completed a test of the KSS fuel pricing system in our West Texas stores,” said Steve DeSutter, President and CEO of Retail at Susser. “We’ll be rolling it out in the legacy Stripe stores, and expect to be live in all retail stores, with a number of our wholesale dealers as well, by the end of January 2009.”

“KSS gives us a tool to analyze daily competitive fuel pricing information from each store location and then provide fuel price recommendations that will help us optimize price and fuel volume relationships at each of our locations,” DeSutter added.

Susser is a third generation family-led business that operates stores in Texas, New Mexico and Oklahoma under the Stripes and Town & Country banners. Restaurant service is available in 290 of its stores, primarily under the proprietary Laredo Taco Company and Country Cookin’ brands. The Company also supplies branded motor fuel to approximately 375 independent dealers through its wholesale fuel division.


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