Sheetz Chooses Data Warehousing System

Leading convenience retailer Sheetz is looking to Teradata Corporation to create a enterprise data warehouse (EDW) to help it better manage its data operations.

Sheetz also ordered Teradata’s Warehouse Miner for advanced analytics, which will enable data-mining technology from multiple vendors to be embedded and run within Teradata’s EDW.

Teradata said Sheetz recognized the need for a powerful marketing technology solution that would scale and grow quickly with the business. Teradata’s analytics software will support market basket analysis, affinity analysis and merchandising-related analysis. Teradata Professional Services will guide the data warehouse implementation.

“Teradata understands our unique information requirements and has a strong background in the retail business as well as in detailed analytical intelligence,” said Jim Wenner, IT director at Sheetz.

Teradata said it was the first database vendor to integrate the data-mining process into the database engine, thereby leveraging its inherent parallelism and processing power.

Teradata Warehouse Miner 5.1 integrates data mining within a centralized data warehouse, streamlining the data-mining process and making it possible to analyze massive volumes of data with improved accuracy and speed.

“We are especially gratified to be selected by Sheetz because of its reputation for visionary levels of business leadership and meticulous execution of their corporate strategy using the most advanced technology,” said Ed Dupee, vice president, global industry solutions, Teradata.

Sheetz is one of the fastest growing family-owned and -operated convenience store chains in the U.S., with more than $3.9 billion in revenue in 2007 and more than 11,000 employees. It operates 350 convenience locations throughout Pennsylvania, West Virginia, Maryland, Virginia, Ohio and North Carolina.

Teradata said it is the world’s largest company focused solely on raising intelligence through data warehousing, consulting services and enterprise analytics.


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