In January 2009, consumers can “plug into the SOUR source” with new STARBURST® Sour GUMMIBURSTS™.  As the only liquid-filled gummi candy with an intense burst of sour flavor, STARBURST® Sour GUMMIBURSTS™ will be a hit, based on recent IRI data: Sour is a leading segment in the sugar category, and Gummi was the fastest growing category in 2007.  Enjoy four “sourful” flavors that produce an intense burst of juice:  Green Apple, Orange Tangerine, Strawberry and Watermelon.

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