Customizable Cases

Refrigerated display case designer and manufacturer Structural Concepts is offering a new feature on its Web site that allows users to build custom cases, the company said.

The “Build-A-Case” customer interface feature, called a “wizard, applies to five of Structural Concepts’ most popular cases.

Customers can select their model and configure as they wish by choosing options for the exterior case color, end panels, front panels, and front glass (on the refrigerated service deli case only).

The image of the case will change accordingly, much as the “build your model” feature works on auto manufacturers’ Web sites. The ser can click to save the customized case or print the page and order it through a representative.

The Web site is


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