The Sweet Life

Most consumers can only dream of drinks and foods that are naturally sweetened, contain zero calories and also taste great. Now PepsiCo and Whole Earth Sweetener Co. are making that vision a reality. The two companies are partnering to introduce a breakthrough, zero-calorie, all-natural sweetener from the stevia plant called PureVia and it will debut in a new nutritionally enhanced PepsiCo beverage called "SoBe Life," which will launch in the U.S. this fall. PureVia will be available initially in three SoBe Life flavor blends: Tropical Pomegranate, Strawberry-Kiwi and Orange-Tangerine. As a tabletop sweetener, all-natural, zero-calorie PureVia can be used in place of sugar in beverages, as well as sprinkled on cereal and fruit.

For More Information From PepsiCo Whole Earth Sweetener Co.

Nicole Bradley, (914) 253-2964


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