Judges: No Complaints About Fresh & Easy’s Wines

Fresh & Easy Neighborhood Market wines have received 63 awards in the past six months, the company said.

More than half of Fresh & Easy’s 65 specially selected wines have received awards, including Best in Show, 90 Parker Points and Platinum Medals. What’s more, nearly all of the award-winning wines cost less than $10, including two that retail for only $1.99 in California and $2.99 in Arizona and Nevada, the company said.

A few of the notable wine awards Fresh & Easy received:

2008 San Francisco International Wine Competition

  • Big Kahuna Cabernet Shiraz, Bronze Medal Winner ($1.99 in California; $2.99 in Arizona and Nevada)
  • Boro Hills Sauvignon Blanc, Silver Medal Winner ($9.99)
  • Vista Point Chardonnay, Bronze Medal Winner ($1.99 in California; $2.99 in Arizona and Nevada)
  • 2008 San Francisco Wine Chronicle Competition

  • Hilltown Vineyards Merlot, Bronze Medal Winner ($6.99)

    Jerry Mead’s New World International Wine Competition, 2008

  • Hilltown Vineyards Pinot Noir, Gold Medal Winner ($8.99 in California / $9.49 in Arizona and Nevada)

    Critics Challenge International Wine Competition, 2008

  • The Deux Rhone Chateauneuf-du-Pape, Platinum Medal Winner and Best In Show ($18.99)

    “We believe our customers should not have to compromise on quality simply because they don’t want to spend a lot on wine,” said Simon Uwins, Fresh & Easy’s chief marketing officer. “We are proud to offer extremely high-caliber, award-winning wines at incredible prices.”

    Fresh & Easy said it works directly with a Master of Wine to develop most of the company’s 65 specially selected wines. Masters of Wine are highly regarded throughout the industry as extensively trained wine experts, and there are less than 300 in the world.

    Fresh & Easy shelves its wines according to grape varietals instead of region, and all of the specially selected wines contain labels that give customers useful information regarding the source of the grapes, food pairing ideas, wine style and storage details.

    The West Coast-based retailer currently has 64 stores in Southern California, Nevada and Arizona.

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