Tyson Offers Menu Innovation

Foodservice operators are trying to keep food costs down and customer counts up in an economy where price increases outpace wage increases and where consumers are spending less because the basics are costing more. Tyson Food Service is committed to helping operators during these tough times with its Ideas @ the Heart of Values series, a six-volume Web-based program of newsletters and microsites available at www.luxurymeetsvalue.net. Each volume addresses a value proposition and offers menu ideas and downloadable merchandising materials to support the users’ promotion of value items on their menus. Luxury Meets Value is the second platform in the series aimed at helping retailers create a more luxurious menu with minimal or no impact on margins or prices.

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