By the Numbers

» 3 Years Pennsylvania resident Kathy Wallick gets free fuel as part of Rutter’s Farm Stores’ gas giveaway. She is the first of four grand prize winners in the c-store chain’s promotion, which runs through Aug. 24.

» 10 Optimum number of seconds for a pumptop TV advertisement to foster greater consumer recall of advertising content. Also effective are 15-second spots, while 30-second spots are less impactful, according to Nielsen Media Research.

» 64 Calories in MGD 64, a low-calorie version of the Miller Genuine Draft Light brand. Miller Brewing Co. announced MGD 64 will replace MGD Light nationwide by mid-September.
» 2,600 Customers who showed up for the grand opening of Tesco’s Fresh & Easy Neighborhood Market in Manhattan Beach, Calif. It’s the company’s 62nd store on the West Coast, all of which are in California, Nevada and Arizona.

» $400M Estimated revenue New York State is losing annually in cigarette excise taxes to tax-free sales, according to the state Department of Taxation and the New York Association of Convenience Stores.

» $500M
Penalty Exxon was ordered to pay to settle the 1989 Valdez disaster by the U.S. Supreme Court. A jury decided Exxon should pay $5 billion in punitive damages, but a federal appeals court cut that verdict in half in 1994 to $2.5 billion before it was reduced by the Supreme Court earlier this month.

» $1.8B Settlement MasterCard agreed to pay American Express as part of a settlement related to a 2004 antitrust lawsuit. In January, Visa paid more than $2.1 billion to American Express to put similar claims behind it.


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