7-Eleven, Inc. has hulked up its stores, unveiling everything from green-colored Slurpees and Super Hero sandwiches to a renamed Incredible Gulp fountain drink and a new edition of The Incredible Hulk comic book, created by Marvel Comics and available exclusively at 7-Eleven.
It’s all part of the buzz-build for the June 13 release of Universal Studios and Marvel Studios’ “The Incredible Hulk,” starring Ed Norton, Liv Tyler, Tim Roth and William Hurt.
“The Incredible Hulk is one of Marvel Comics’ all-time favorite Super Heroes,” said Jay Wilkins, 7-Eleven brand manager for Slurpee and fountain drinks. “With our collectible cups and straws, online contests and in-store promotions, 7-Eleven has become a Super Hero store for young fans of the genre.”
7-Eleven expanded the lineup of Hulk-themed items at participating stores, with promotions including: