7-Eleven Hulkifies The Slurpee

7-Eleven, Inc. has hulked up its stores, unveiling everything from green-colored Slurpees and Super Hero sandwiches to a renamed Incredible Gulp fountain drink and a new edition of The Incredible Hulk comic book, created by Marvel Comics and available exclusively at 7-Eleven.

It’s all part of the buzz-build for the June 13 release of Universal Studios and Marvel Studios’ “The Incredible Hulk,” starring Ed Norton, Liv Tyler, Tim Roth and William Hurt.

“The Incredible Hulk is one of Marvel Comics’ all-time favorite Super Heroes,” said Jay Wilkins, 7-Eleven brand manager for Slurpee and fountain drinks. “With our collectible cups and straws, online contests and in-store promotions, 7-Eleven has become a Super Hero store for young fans of the genre.”

7-Eleven expanded the lineup of Hulk-themed items at participating stores, with promotions including:

  • Radiation Rush Slurpee Drinks: New Slurpee flavors are at the heart of 7-Eleven promotions, and 2008 is stacking up to be the biggest Slurpee summer ever. The featured flavor for June is Radiation Rush, a bright green-colored frozen drink flavored like a tropical fruit smoothie made with strawberries, pineapple, lime and a twist of guarana. Three 3-D, 22-ounce size cups featuring morphing images of Hulk characters – the Hulk and his oversized foe, The Abomination – can be coupled with straws featuring removable figurines of the same, which can stand on their own.
  • >A Super Hero Sandwich, Incredible Gulp and Hulk It Up Meal Deal:
7-Eleven has created a colossal half-pound turkey and cheese submarine sandwich – the Hulk Hero. Paired with a 32-ounce Incredible Gulp fountain drink – the temporarily renamed Big Gulp – it becomes the Hulk It Up meal deal, value priced at $3.99.
  • Fresh-Baked Mug:
Glaring back from the bakery case are two fresh-baked daily-delivered items – a giant sugar cookie and a green cream-filled donut – sure to be popular with kids and their parents. Both feature the Hulk’s glowering green image. While 7-Eleven has previously offered character cookies and sports-team logos on both cookies and donuts, this is the first donut available nationally with a superimposed image of a popular character.
  • Special Edition Hulk Comics and Collectibles:
In anticipation of the film’s release, Marvel Comics created a special 28-page The Incredible Hulk comic book just for 7-Eleven. The plastic-wrapped special edition features an interview with comic artist genius and Hulk creator Stan Lee, pull-out mini-posters and more. This one-of-a-kind Hulk comic book retails for $4.99. Other collectibles sure to appeal to fans include bobble-heads, toys, temporary tattoos, stickers and wristbands.
  • Saving a Little Green on the Game
7-Eleven has partnered with GameStop in a two-way deal that will save customers money, both coming and going. When customers purchase a Radiation Rush frozen drink at the Slurpee machine or an Incredible Gulp, they can pick up coupons redeemable at participating GameStop stores for a $5 discount off Sega’s new The Incredible Hulk videogame, also due out this month. Even better, when that $5 coupon is redeemed at GameStop, the customer will receive an offer for a $5 7-Eleven gift card to return and buy even more Hulk merchandise, drinks or eats.
  • A Hulking Presence: Lurking around the Slurpee and Incredible Gulp machines is a 6-foot likeness of the giant. These standee store displays have become popular in their own right, and 7-Eleven has donated previous mega-characters to children’s hospitals and fund-raising auctions.
  • Snack Attack:
7-Eleven also carries this month Pringles chips with Hulk’s likeness and special editions of AirHeads candy and six-packs of Coca-Cola.
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