Energy Boost

The trend-setting, off-the-charts energy drinks from Monster will command more real estate on c-store shelves with the introduction of five exciting new products further enhancing the already diverse Java Monster energy drink lineup. The new beverages include: Lo-Ball, Nut-Up, Irish Blend, Russian and Chai Hai, Monster’s first tea-based energy drink. “Everybody at Monster Energy knew we were onto something when we first launched the Java Monster line in 2007,” said Geoff Bremmer, brand manager for Monster Energy. “The response from consumers was absolutely overwhelming. Onto something big, we ramped up production to meet orders. After months of research, mixing, sampling and in-house taste tests we’re fired up to unveil our new additions to the Java Monster line.”

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