Kum & Go Introduces Private-Label Wines

Kum & Go L.C., operator of more than 430 convenience stores in 12 states, introduced Napa Creek Cabernet Sauvignon and Sea Ridge Merlot wines to its long list of private-label offerings. The wines are sold exclusively at Kum & Go stores in Iowa, Missouri and Nebraska.

Kum & Go set out last year to provide a quality wine at a great price. That’s why the c-store chain turned to Charles Shaw, an American brand well known in the industry for creating good-tasting wine at a low price. The Shaw label is owned by the Bronco Wine Co. and all of its wines come from California vineyards.

In partnering with Charles Shaw, Kum & Go can pass along the cost-savings to its customers. Kum & Go keeps the value of the wine in the bottle, not in the middleman. For example, the Napa Creek Cabernet Sauvignon sells in Kum & Go stores for just under $15 and the Sea Ridge Merlot is available for less than $7.

In addition to a wide selection of products, Kum & Go provides customers a proprietary mix of products under the Hiland brand name. Other proprietary product offerings include Java Ridge Premium Coffee and Go Fresh Market sandwiches.



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