dunkin donuts sets sights on florida

Tallahassee, Fla., is the next stop for Dunkin’ Donuts as the company proceeds with the aggressive expansion program it announced in September. Tallahassee has been without a Dunkin’ Donuts franchise since two locations were closed by their owner last year.

Giving itself the title “the world’s largest coffee and bakery quick-service restaurant chain,” Dunkin’ Donuts is in the midst of a national expansion to triple its franchise locations in the U.S. to 15,000 by 2020. Fueling this growth was the announcement that Tallahassee is now open for market development with 15 new restaurants projected over the next several years. Most market franchises have sold out in Florida with the exception of Panama City, Pensacola and Tallahassee, the Tallahassee Democrat reported.

The company is actively seeking new franchisees to own and operate a minimum of five new restaurants in Tallahassee.

“To fulfill our national expansion goals, Dunkin’ Donuts is looking for developers with a strong organization and the ability to manage multiple restaurants effectively and successfully in the Tallahassee market,” said Lynette McKee, Dunkin’ Donuts vice president of franchising and business development. “We also look for some prior restaurant operations and real estate development experience.”

Building a network of stores also enables Dunkin’ Donuts to invest in a distribution model that “ensures consistent, high-quality products that customers expect when visiting a Dunkin’ Donuts location,” McKee said. “In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores and other retail environments.”


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