changing of the guard at general mills

Fieldhouse named VP, GM for convenience channels.

General Mills has appointed Tim Fieldhouse to vice president, general manager, Convenience Channels. In his new role, Fieldhouse is responsible for General Mills’ business in key segments including Convenience Stores, Vending, and Non-Food Retailers in addition to the company’s Restaurant Accounts business segment.

Prior to his current role, Fieldhouse was most recently vice president of Strategic Planning in the Consumer Foods Sales division, where he was responsible for areas including category management, applied shopper insights, efficient replenishment, business planning, and sales information systems. He was named to this position in 2004.

Fieldhouse joined General Mills in 1988 as a sales representative in the Southeast region and has held various sales positions of increasing responsibility since that time.

Brian Berger has been appointed to vice president, Business Development for General Mills Bakeries and Foodservice, where he will focus on identifying new business channel and portfolio development opportunities for the division. He was most recently vice president, general manager, foodservice and restaurant accounts, a position he has held since 2004. Berger has held a variety of senior sales and leadership positions since joining General Mills in 1993.


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