exxonmobils memphis conversion

Forty stores rebranded from Tigermarket to On the Run.

ExxonMobil has converted its 40 Memphis-area Tigermarket convenience stores to On the Run convenience stores at Exxon service stations.

“When you walk into an On the Run store, you’ll notice a difference,” said Ben Soraci, U.S. retail sales director, ExxonMobil Fuels Marketing Co. “We’ve worked hard to make our customers’ experience pleasurable and convenient. The conversion of Tigermarkets in the Memphis area demonstrates our commitment to the On the Run brand and reflects the tremendous customer acceptance of the On the Run offerings.”

As part of the conversion, On the Run is conducting the “Extreme Convenience Road Trip Giveaway.” One winner will receive a road trip valued at $10,000 to any destination in the U.S. The prize includes trip planning, hotel accommodations, and ExxonMobil cash cards to cover any expenses along the way.

To further promote the Memphis-area On the Run conversion, the brand will be visible at several of Memphis’ favorite events including Memphis Redbird games, Memphis in May International Festival, the National Civil Rights Museum’s Freedom Awards and Grace Magazine’s 10th Anniversary Gala and Sisterhood Showcase.


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