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Wilbur Curtis blends technology with simplicity in its G3 Concept Series Primo Cappuccino machine.

With fuel prices soaring and instore margins shrinking, hot beverages have emerged as one of the most profitable sections in the convenience store. With a price point usually not much more than a regular cup of coffee, cappuccino sales are helping drive the hot dispensed beverage business, and Wilbur Curtis is doing its share to grow the category with new equipment innovation.

Rich in design, rich in features and rich in profits, the G3 Concept Series Primo Cappuccino machine from Montebello, Calif.-based Wilbur Curtis Co. Inc. ( blends technology with simplicity to deliver robust cappuccino cup after delicious cup.

Curtis Primo Cappuccino machines are designed with smooth, Euro-styled lines and an impressive over-sized backlit display. A natural attention getter, these units stimulate impulse sales with their rich counter presence, while also simplifying the cappuccino blending process.

Featuring the industry’s most advanced digital technology, the Primo Cappuccino utilizes Curtis’ exclusive G3 technology to simplify use, minimize costs and increase profitability. The G3 ADS Digital Control Module provides precise control over all critical blending and dispensing functions. Its scroll-through precision programming enables the operator to adjust powder flow in 5% increments and water temperature from 170 to 190 degrees to create the perfect hot beverage.

The fixed flow water system ensures precise drink blending regardless of irregularities in water pressure/volume, while the digital temperature control accurately senses water temperature and level for maximum energy efficiency as well as to prevent heating element burnout.

An easy access front open door with inside hinged panel simplifies removal of powder hoppers for refills and maintenance, while one simple touch of a button sends a powerful blast of hot water into the whipper chamber, rinsing it for easy clean-up and reducing powder build up. A large capacity drip tray/cup guide and bright yellow dispensing tubes serve as integral guides to direct customers to proper cup placement.

Variety Available
For retailers that have space concerns, Curtis has you covered. The Primo Cappuccino Machine is available in three attractive and efficient models. Units are offered with three, four or five dispensing heads. Regardless of the model selected, units come standard with multi-volume powder hoppers that enable operators to double the volume of their top selling flavors thus reducing fill times.

Angled whipping chambers and highvelocity motors ensure precise blending of powder and water for consistently great-tasting beverages time and again. Every Curtis Primo Cappuccino unit provides unmatched reliability, serviceability, sales and profits.

Why Curtis?
The Curtis name is synonymous with a full line of the world’s most advanced, top-of-the-line commercial coffee brewing equipment, iced tea brewing systems and specialty beverage dispensers.

Founded in 1941, Curtis has remained a family-owned business that is committed to the principles of quality workmanship, personal loyalty and family values. The company has also embraced new innovations and technologies to better meet the needs of an ever-changing market. Its impressive list of company milestones include:

  • Early 1980s: Introduced the original GEMINI Coffee Brewing System. This hybrid between an urn and a decanter brewer provided the first removable insulated server, the Satellite, an industry standard to this day.
  • Late 1980s: Unveiled the ALPHA™ line of decanter brewers with a broad choice of warmer configurations to meet individual operator needs.
  • Early 1990s: Created a c-store revolution with the Primo Cappuccino specialty beverage machine with unprecedented quality, backlit graphics and full adjustability.
  • Mid 1990s: Introduced the industry’s first line of true digitally controlled coffee equipment based on its exclusive Advanced Digital System (ADS) technology and became the first commercial coffee equipment manufacturer to achieve ISO 9001 international quality certification.
  • Early 2000s: Presented the next evolution of digital brewing and dispensing controls called Generation Three (G3), utilizing a sealed digital board, LCD interface, full programmability, reduced operating and service costs and more.

Curtis has also opened a state-of-the-art manufacturing facility at its California headquarters to refine its research and development efforts. Together with manufacturing, this new facility has streamlined operations by consolidating sales, customer service, R&D, and distribution under one roof.

With three generations of the Curtis family-and a 60-year heritage, the company has artfully aligned quality and customer service with high-tech ingenuity to build a name the industry can trust.


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