red hot eats

Great Expectations

The Power of a 94′ Milkshake

Keynote Speaker: Thom Crosby, President & CEO, Pal’s Sudden Service

Thom Crosby calls today’s young workers “part of the best trained, most highly educated and prepared workforce that America has ever seen.” Pal’s philosophy of empowerment has cultivated a crew of store-level strategic thinkers that has propelled this QSR chain to the top of the sales charts and helped it become the only restaurant ever to win the Malcolm Baldrige National Quality Award. Learn how having high expectations of its staff has helped make Pal’s the envy of the QSR industry, and how Pal’s people processes can improve your business.

The Convenience Store Foodservice Show

April 6-8, 2006

The Intercontinental Hotel
Atlanta, GA

Also on the menu…

Food Safety From Farm to Fork

• What every c-store foodservice pro needs to know about bioterrorism, traceability of the food supply and the never-ending job of keeping your customers safe

Weighing in on the Obesity Issue

• What are consumers asking of the convenience channel? What responsibilities do retailers and suppliers have? Hear new strategies from retailer and supplier peers.

The Coming Wave: Natural and Organic Foods

• All signs point to a rising tide of consumer demand for natural and organic foods, including snacks and beverages. What are the retail opportunities—and dangers?

Word of Mouth Marketing

• Some of the best marketing you can do is also the most inexpensive. Marketingexpert Mark Mayberry shows how to make good “buzz” work for you witha 6-step “Nudgin'” strategy that makes WOM marketing part of your team’s dailyroutine.

C-Store Meets Restaurant: Hot New Design Trends

• Learn about the latest innovations in store layout and design, cook/hold/serve strategies, food assembly and merchandising.

Foodservice Business Exchanges

• The ultimate productivity tool for both retailers and suppliers. These prescheduled,results-oriented one-on-one meetings between retailer and supplier decision-makerscan include new product launches or promotions, business reviews, program updates,problem-solving and other forms of feedback—all designed to improve foodservicesales and profitability.

The Convenience Store
Foodservice Show

Advisory Council

Keith Boston Dir. of Culinary Development
Sheetz, Inc.

Cassandra Bailey Foodservice Director
Favorite Markets

Brian Matlock VP – Foodservice
Rutter’s Farm Stores

Phill Oliver Category Mgr. – Foodservice
Fas Mart Convenience Stores

Jim Fiene Sr. Vice President
Open Pantry Food Marts of WI

Jack Cushman VP – Food Services
Nice N Easy Grocery Shoppes

Bill Knight Principal
Knight Development Group/
NexStore MarketPlace

Steve Oliver Category Mgr. – Foodservice
Amerada Hess

Melanie Johnson Adventure’s First Chef
Maverik Stores

Keith Solsvig Category Mgr. – Foodservice

Plus . . . The only trade show devoted
ENTIRELY to convenience store foodservice!

Retailers register FREE at
For exhibit and sponsorship information, call 215-638-6268



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