Fresh-Brushed Feeling

The Wm. Wrigley Jr. Co. continues to grow the successful Orbit franchise with the debut of Orbit Mint Mojito and Orbit Raspberry Mint, the 10th and 11th flavors of the No. 1 selling gum brand in the U.S. The new introductions coincide with the growing popularity of both lime and berry flavors enteringnew product categories.

Confidence in Confections

TOP PERFORMERS Wrigley Cadbury Adams Hershey’s HONORABLE MENTIONS Farley & Sathers Just Born Perfetti Van Melle According to the 2009 NACS State of the Industry report (SOI), the confections category in a typical convenience store contributes $44,820 to sales and $21,336 in gross margin dollars, for an average gross margin of 47.6%. Top performers in

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