customer service LARGE

Word-of-Mouth Opinion Sharing Down 20%

The tough economy over the last two years may be responsible for a decline in word-of-mouth sharing about brand experiences. Despite an explosion in consumer conversation technology, Americans have cut back substantially since 2008 on the opinions they share by word-of-mouth (WOM) about companies and their offerings, COLLOQUY research shows. Of 3,295 U.S. consumers surveyed

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