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SymphonyIRI Says Shopper Marketing Is Critical To Retailers

SymphonyIRI reports that “shopper-centric” retailers perform stronger than those focused more on the products. SymphonyIRI Group released its latest Times & Trends report, “Shopper Marketing: Every Decision Begins & Ends with the Shopper” for c-store owners to consider. Amazing products, strong advertising and outstanding stores are useless without shoppers. The shoppers in today’s market demand

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SymphonyIRI Report Examines Shopping Mission Trends

Times & Trends report finds pantry stock-up and quick trips account for two-thirds of CPG trips and dollar sales.   It has long been a daunting task to stay in lock step with the shopper mindset. After all, mindsets are a moving target and can quickly change due to a variety of reasons, including purchase

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