For many, many years the power of the Big Oil brands was indisputable. They owned the refineries, the stations and the credit card networks to boot. While my father was an Exxon dealer and jobber for more than 30 years I distinctly remember seeing Shell and Texaco credit cards lying around the house. In those…
Facebook Marketing for Convenience Stores
Convenience store chains, like most retailers, pay close attention to transaction counts and sales per customer. Until recently, getting to know your customers as individuals might have seemed costly and out of reach for all but the largest of companies. Having the opportunity to communicate with your customers and getting to know their friends and…
Wawa Smoothies Help Customers Stay Cool
Wawa sponsored two Philadelphia events this 4th of July holiday to show off its smoothie products to thirsty customers. Philadelphia residents had the opportunity to cool down with Wawa smoothies at both Taste of Philadelphia and Independence Day Blast. Through the events, both of which were free to the public and hosted at Penn’s Landing,…
Wawa Welcomes America To A Taste Of Rich Dairy History
Wawa’s Go 4th And Learn Series Festival gives customers a look at Wawa’s dairy history. Wawa kicked off its Go 4th and Learn series with an interactive event that showcased Wawa’s dairy history at Franklin Square in Philadelphia on Monday, June 27 from 10 a.m. to 3 p.m. The event featured Historical Story Time with…
Keeping Pace With Foodservice Trends
Whether it’s a branded food program or a proprietary deli offering, focusing on quality ingredients, outstanding service and consumer needs has helped boost industry sales. By Heather Henstock, Contributing Editor. Consumers are looking for fast service, fresh ingredients and value pricing when choosing a foodservice solution and convenience stores are answering the call with innovative…
Industry Steps Up to Support Japan, Charitable Causes
Convenience stores continue to play an important role in raising much-needed funds in times of trouble. By: Erin Rigik, Associate Editor. When disaster strikes, convenience stores are often at their best stepping up to support the community. But what makes the industry so special is that it often continues to give back long after the…
Food Fight at the Breakfast Bar
While convenience stores continue to battle QSRs for coffee sales, a new clash has ensued for the morning daypart as a whole. By: Erin Rigik, Associate Editor. Despite busier lifestyles, breakfast remains the most important meal of the day to most customers. The Food Channel’s recent breakfast survey found that 95% of respondents viewed their…
Wawa Contributes $50,000 to Japan Relief Fund
“Wawa’s donation will help alleviate a lot of suffering,” says American Red Cross spokesperson. Wawa Inc. is making a $50,000 donation to the American Red Cross International Relief Fund to help support Japan following the earthquake and tsunami disasters. “Our hearts go out to those in Japan during this difficult time. Wawa has always had…
Looking Good in the Neighborhood
A clean, consistent, upscale image and outstanding service isn’t enough to distinguish your brand anymore—it’s the bare minimum to stay competitive. By Jim Callahan. It’s February and I’m not quite sure about the official name for this dismal season, but this much is certain: I prefer the dog days of summer. This winter has seen…
JDRF to Honor Wawa at 2011 Promise Ball
“JDRF is the leader in funding type one diabetes research, and Wawa stands behind its mission to find a cure,” says Wawa president. The Juvenile Diabetes Research Foundation (JDRF), Eastern Pennsylvania/Delaware Chapter has announced and Wawa as the 2011 Honoree for its annual black-tie gala, the Promise Ball, themed “Keeping the Promise.” The Promise Ball…