Van Holten’s, the Waterloo, Wis.-based pickle-in-a-pouch manufacturer, is way out of the box with its new product offering: Big Papa Dill Pickle Lip Balm. Originally a quirky promotional giveaway, the response to the lip balm was so strong that the company has added it to its product line. Big Papa, Van Holten’s flagship pickle-in-a-pouch character,
The Waterloo, Wis.- based pickle manufacturer, Van Holten’s, is growing to keep up with consumer demand, having completed the addition of a $1.6 million state-of-the-art pickle storage tankyard this summer, just in time for this year’s crop of cucumbers. It added 165 pickle storage tanks, increasing its total number of 1,000 bushel tanks to 292.
Waterloo, Wis.-based snack food manufacturer, Van Holten’s, welcomes Jon Florin as its new marketing manager. Florin joins Van Holten’s with an extensive background in marketing and in the retail food business with his most recent position being marketing director at Madison Media Institute. Florin is now responsible for formulating and executing marketing strategies to help support and