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HEINEKEN Appoints Senior Director, Trade Marketing Activation

Catherine Vieira brings more than 20 years of trade marketing, sales and account management experience to HEINEKEN USA’s trade marketing and sales strategy team. HEINEKEN USA has appointed of Catherine Vieira as senior director, trade marketing activation, effective immediately. In her new role, Vieira will report to Kheri Tillman, vice president of trade marketing and

A Functional Boost to Confections

You know the truism about Americans wanting more of everything is, indeed, true when we begin demanding more from our candy, gum and mint products than just good taste. As with beverages over the last decade or so, so-called functional snacks are slowly gaining respect in the convenience store channel, as major manufacturers roll products

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