7-Eleven Goes Viral Targeting Younger Consumers

The latest 30-day promotion from 7-Eleven features a Battle of the Bands online music contest geared toward music lovers and younger consumers, complete with live concerts around the U.S., and new guitar-shaped Slurpee and Big Gulp cups. The contest marks the first time Slurpee has sponsored a grassroots music competition with music-enthusiasts from across the

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