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Worth The ‘Hassel’

Cumberland Farms turns a unique theft problem into a marketing campaign on its social media sites. By Megan Wilkinson, Assistant Editor Cumberland Farms stores launched a promotion of its iced coffee featuring David Hasselhoff as its spokesman last month, and it garnered instant attention from its customers…maybe too much attention. The chain decided to place

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Quick Chek Balloon Festival Celebrating 30 Years

New balloon shapes include an 80-foot, bright pink elephant and a 12-story Tyrannosaurus Rex. The Quick Chek New Jersey Festival of Ballooning in Association with PNC Bank, the largest summertime hot air balloon and music festival in North America, is celebrating its 30th festival July 27-28-29, 2012. The three-day festival at Solberg Airport in Readington

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Budweiser Introduces Six Small-Batch Beers

Named for the zip codes where they’re brewed, the six finalists are being sampled nationwide this summer. Twelve Anheuser-Busch brewmasters at Budweiser’s 12 geographically dispersed breweries have worked together to create their own “tribute” beers to fit the Budweiser brand’s reputation for quality and consistency as part of “Project 12.” The assignment pays homage to

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CITGO Helps U.S. Families Conserve Energy

Close to 50,000 families in U.S. cities will save energy this summer through CITGO’s lighting program. CITGO Petroleum Corp. launched the third-edition of its CITGO-Venezuela Energy Efficient Lighting Program, which will provide 500,000 energy-efficient compact fluorescent lightbulbs (CFL) to households in 17 U.S. cities. The program launched in 2008 as a pilot program, and has

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7-Eleven Celebrates 43 Years in Canada

For the 13th consecutive year, Manitoba has been crowned the Slurpee Capital of the World for having the highest average number of Slurpee cups sold per store in a region. It has become a long-standing and much-anticipated tradition. Each summer, 7-Eleven Canada serves up hundreds of thousands of free Slurpee drinks to toast the company’s

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Phillips 66, 76 and Conoco Offer Gas Giveaways

Seasonal promotion features chance to win ‘gas for life.’ Leading gas station chains Phillips 66, 76 and Conoco are encouraging travelers to hit the road this summer through a seasonal promotion that offers drivers the opportunity to win free gas for life, among more than 6,000 other prizes. With automobiles as the primary means of

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7-Eleven Celebrates 85 Years In Business

7-Eleven hands out free Slurpee drinks for its 85th birthday, along with a big summer sweepstakes of offers for customers. 7-Eleven prepares for its birthday on July 11, where participating stores in the U.S. and Canada will give away free 7.11-ounce Slurpee drinks between 11 a.m. and 7 p.m. Slurpee drinks are a summer tradition

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7-Eleven Launches Operation Chill

7-Eleven and local police reward kids for good behavior with Slurpee coupons. 7-Eleven and local police team up this summer in Operation Chill where police will cite kids and teens who have good behavior, and reward them with a “Free Slurpee” coupon. The c-store retailer plans to distribute 1 million coupons to more than 600

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Heineken USA Celebrates With ‘Beers Of Mexico’

Heineken USA offers c-store retailers with its limited edition “Beers of Mexico” pack for the summer season. Heineken USA starts its summer celebrations as it releases its “Beers of Mexico” variety pack. “Beers of Mexico” 12 and 24 packs contain equal quantities of Dos Equis Lager, Dos Equis Ambar, Tecate and Sol. The limited edition

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Lime-A-Rita

Margaritas are getting a fresh twist this summer with the national launch of Bud Light Lime Lime-a-Rita, the latest addition to the growing Bud Light portfolio. Blending the flavor of an authentic margarita with a refreshing splash of Bud Light Lime, Lime-a-Rita is an 8% ABV (a 6% ABV version is available in Maine, Mississippi,

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Mint Iced Tea

Boyds Coffee releases the new Island Mist Mint Green Iced Tea for retailers to offer at their stores this summer. The tea is available in 24 3-ounce packets, starting July 2012. The new mint green iced tea can be a refreshing product for consumers with its all-natural taste. Island Mist offers a variety of other

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Coca-Cola’s Frozen Drink Treats

The Coca-Cola Co. has several frozen beverage options that are great for consumers who want a cool, refreshing snack as temperatures hit highs this summer. Minute Maid Smoothie mixes from the Coca-Cola Co. are available to c-store retailers in shelf-stable and frozen varieties. There are three shelf-stable flavors, and ten trendy frozen flavors this year.

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Sunoco Launches Summer Fuel Rewards Program

Sunoco to give away fuel cards to loyal customers who promote the business this summer. Sunoco is kicking off its eighth annual Free Fuel 5000 to give one lucky driver 5,000 gallons of Sunoco fuel. Sunoco wants to reward customers who sport familiar Sunoco: Official Fuel of NASCAR decal on their automobiles between June and

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CITGO Rewards Visa Cardholders In Summer

CITGO and Visa work together to reward customers with a $15 gift card for choosing their companies. CITGO Petroleum is launching CITGO Good Rewards, a summer promotion that allows customers to earn CITGO gift cards after eight purchases of $20 or more on a Visa card enrolled in the program. From June 1 to Sept.

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CVS Creates Summer Fuel Perks

CVS lets drivers save up to $50 on high gas prices this summer at ExxonMobil or Shell stations CVS/pharmacy plans to give members of its ExtraCare program free gas cards throughout the season with its “Earn Free Gas” promotion. The program will allow more than 69 million active cardholders to earn up to five $10

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Summer Ale

Newcastle Brown Ale has released its limited edition Summer Ale. The beer is a light, golden ale with a citrus scent. It is brewed with Optic malts and Styrian Golding and Challenger hops, and is 4.4% alcohol with 26 international bittering units. Summer Ale will be available from May through July 2012 in 6-packs and

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7-Eleven Launches Flavors of Summer

Slurpee Light marks first Slurpee-branded sugar-free drink. 7-Eleven Inc. is  kicking off its “Flavors of Summer” campaign with Slurpee Lite Fanta Sugar-Free Mango, promising all of the flavor of a traditional Slurpee drink with 50% fewer calories. This marks the first Slurpee-branded, sugar-free drink and the first sugar-free frozen beverage to be available at participating

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Gulf Oil Shows Support for Breast Cancer Research at Ballparks

We are pleased to be making a financial commitment through our national foundation to a cause that continues to impact the lives of so many families,” says Gulf spokesperson. Gulf Oil LP is adding a pink ribbon to its orange disk logo at six major league baseball parks across the U.S., to show its support

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Newcastle Launches No Bollocks Campaign

 “Newcastle Brown Ale is looking to provide consumers with a refreshing dose of honesty,” says brand director for Newcastle. Newcastle Brown Ale delivers ‘win-win’ offer for trial purchase of the leading imported ale through unique summer promotion   Following the debut of its new No Bollocks national advertising campaign, Newcastle, a leading imported ale in the

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Budweiser Bottle Gets a Red, White and Blue Makeover to Support the Troops

For the first time in many years, the iconic Budweiser bottle will see a major makeover–special red, white and blue packaging for a limited window this summer. The new design comes in advance of a summer initiative in which the brand will contribute a portion of all sales from May 20–July 7 to help raise

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Slurpee Drinks Arrive At Six Flags

This summer Six Flags guests can bring their 32-ounce Slurpee Six Flags Souvenir cup to a local 7-Eleven to refill their drink for only 99 cents. 7-Eleven and Six Flags Entertainment Corp. have announced a new partnership, where 7-Eleven’s Slurpee drink will be the Official Frozen Carbonated Beverage of Six Flags. Slurpee fans can now

Quick Chek’s Summer Event Soars

Quick Chek’s 320-member team of volunteer employees helped welcome more than 112,000 to Readington, N.J.’s Solberg Airport for the 28th Annual Quick Chek New Jersey Festival of Ballooning. The highly-anticipated annual three-day festival held July 23-25, has consistently grown to be the largest summertime hot air balloon and music festival in North America.  Quick Chek

Summer “Sub-tacular”

Quick Chek is kicking off the first official day of summer with thousands of its customers as it proclaims the day Quick Chek’s Summer “Sub-tacular” Day. Customers visiting any Quick Chek location Monday, June 21 between 5 a.m. and 11 a.m. can receive a Quick Chek iLoveMySub.com stamp on their hand. Upon returning to the store

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